Instagram is sticking to short videos, says Adam Mosseri

July 10, 2024
19 Views


A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why.

We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortfrom video.

It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a comedian doing a bit, and you send it to someone who you know is going to laugh just as loud as you did. Or for me, I see a highlight of an amazing soccer goal or trick, and I send it to someone who I know loves soccer as much as I do. So these things are about connecting with friends over your interests. 

It turns out longfrom video is less symbiotic with these other jobs. If you watch a 10- or 20-minute video, you see less content from friends, you interact with your friends less, and you’re actually less likely to send that content or that video to a friend. So we’re not going to go after that business because it’s part of our core identity to connect people with friends and we don’t want to undermine that by going after longform video. 

We understand shortform video doesn’t always do that, but it can. We try and prioritize shortfrom video that does. So let me know down below the comments what you think. I’m sure there are going to be a lot of hot takes on this one. Peace.



Spread the love

You may be interested

Moment French lefties snub youngest MP from Le Pen’s party | World | News
Top Stories
shares7 views
Top Stories
shares7 views

Moment French lefties snub youngest MP from Le Pen’s party | World | News

Rajendran Achuthan - Jul 23, 2024

[ad_1] Members of French far-left wing party France Unbowed refused to shake hands with a far-right National Rally party MP…

Tech billionaires can’t build their ‘California Forever’ city yet
Technology
shares7 views
Technology
shares7 views

Tech billionaires can’t build their ‘California Forever’ city yet

Rajendran Achuthan - Jul 23, 2024

[ad_1] Last year, the Times reported that a group of Silicon Valley investors (including LinkedIn co-founder Reid Hoffman, Andreessen Horowitz…

Netanyahu heads to D.C. as Israel launches deadly strikes in Yemen
World
shares7 views
World
shares7 views

Netanyahu heads to D.C. as Israel launches deadly strikes in Yemen

Rajendran Achuthan - Jul 23, 2024

[ad_1] IE 11 is not supported. For an optimal experience visit our site on another browser.Now PlayingNetanyahu heads to D.C.…

Leave a Comment

Your email address will not be published.