Gaming giant Embracer Group is splitting into three companies

April 22, 2024
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Swedish gaming conglomerate Embracer Group announced plans on Monday to split itself into three distinct games and entertainment companies: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. These will be separate, publicly listed companies, according to Embracer, which says the move will allow “each entity to better focus on their respective core strategies and offer more differentiated and distinct equity stories for existing and new shareholders.”

“This move towards three independent companies reinforces Embracer’s vision of backing entrepreneurs and creators with a long-term mindset,” says Lars Wingefors, co-founder and Embracer Group CEO, “allowing them to continue to deliver unforgettable experiences for gamers and fans across the globe.”

Embracer has been aggressively “restructuring” since losing out on a $2 billion partnership deal last year

The three new companies will be broken down as follows:

“This move has been made with the intention to unleash the full potential of each team and provide them with their own leadership and strategic direction,” said Wingefors. “This is the start of a new chapter, a chapter that I intend to remain part of as an active, committed, and supportive shareholder of all three new entities, with an evergreen horizon.”



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